Multimodality in the Brazilian context: the state of the art

ABSTRACT

In this paper, we launch a panoramic view on contributions and the unfolding of the Multimodality Approach in the Brazilian context. In the first moment, we focus the dialogue on the postulations of Kress (2010); Kress and van Leeuwen (2001); Bezemer and Kress (2016), seeking to interact with a social-semiotic perspective on communication in order to understand the semiotic landscape. Then, we describe how this perspective has been placed in the Brazilian scenario. The quantitative study was based on two main search engines: Google Scholar and the online database of CAPES - The Coordination for the Improvement of Higher Education Personnel.

Keywords: Multimodal approach; Social Semiotics; Brazilian context