Abstract
This paper aims to characterize evidences of informative media's self-legitimation speech and the relations it establishes with the historicity and other temporal dimensions present in journalism. This characterization effort recovers a set of institutional statements made by Brazilian journalistic agents about themselves, particularly those linked to the editorial reforms of daily newspapers in the so-called modernization of the press. As in other normative texts, we notice that there is an oversimplification of the historicity of the journalistic phenomena, since this speech is based on the (re)affirmation of the same values and principles in history.
Keywords journalism; historicity; self-legitimation speech