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Articles • Galáxia (São Paulo) (36) • Sep-Dec 2017 • https://doi.org/10.1590/1982-2554230952 linkcopy

Open-access Television experience and political discussion on Twitter: exploring online conversations during the 2014 Brazilian presidential elections

Experiência televisiva e discussão política no Twitter: explorando conversações online durante as eleições presidenciais brasileiras de 2014

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    Abstract

    This empirical study aims to investigate the characteristics of the conversation and political discussion on Twitter during the last televised presidential debate in the first round of the Brazilian elections in 2014. Television experience, political participation, and Twitter dynamics were considered for the examination of different kinds of engagement in 100,000 messages collected during the debate. The aim was to identify peaks of user engagement, linking these specific moments and evaluating how the characteristics of the communicative environment may have affected the discourses built around the debate.

    Keywords Twitter; television experience; Brazilian presidential election; political discussion

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