Abstract
In this paper, we propose a perspective for the construction of case studies on mediatization and circulation. Starting from Verón’s schemes, our proposition highlights the explosion of lags between logical production and recognition as a central phenomenon of mediatization processes. The set of problems concerning the method is directed to this environment in differentiation. The suggested axis to investigate objects in expansion, as media, logics of production and reception, uses and practices, circuits and environments, new narratives and routes, etc., is given by the evidences, the inferences and the analogical relationships, which are central in the constitution of case studies developed by abductive argument.
Keywords analogy; mediatization; circulation; epistemology; methodology