Digital Traces in the Circulation of Meanings: denaturalization and contextualization of data in communication research

Abstract

The paper discusses the circulation of meanings as a theoretical-methodological perspective for research in social media, in the sense of denaturalization and contextualization of data. This involves reincorporating subjects with their contexts, values and contradictions, involved in power relations and struggles for meaning, considering the limits of circulation. In methodological terms, it is an apprehension from the digital traces, trying to go beyond descriptivism.

Keywords circulation; data; meanings; methodology; social media