FROM EDUCATION TO NUDGE: BEHAVIORAL SCIENCES IN FINANCIAL EDUCATION PROGRAMS

Abstract

This paper explores in which context the behavioral sciences become relevant to financial education initiatives in the country. From an ethnographic approach, I examine the importance of the Financial Education and Investor Behavior Conference as a tool to bring together dispersed agents and confer legitimacy and congruence to a set of theories that − at the intersection of psychology and economics − discuss the mechanisms of decision making.

Keywords Financial education; behavioral sciences; homo oeconomicus ; public policy